Real Estate Careers: Setting Yourself Apart From Other Agents.

Real estate careers are becoming increasingly popular. There are 258,054 people working in real estate in Canada. More and more people are entering the real estate industry each day, because of the opportunities and challenges that it presents. The volume of people who are making this their career means that you need to stand out from the crowd. Setting yourself apart from other real estate agents is essential in gaining steady business. In this article, we’ve listed a few of our top tips on how to stand out from the crowd as an agent.

Follow along below to learn more!

1. Focus on the Future.

Very few real estate agents look to the future when they build their marketing plans. Instead, most agents target their ad campaign toward current buyers. This is fine, however, by focusing on buyers that will be ready to purchase a home in 1-3 years, you can begin to establish leads months in advance. Furthermore, by getting in contact with future buyers, you can start to educate them about your brand, who you are, and the steps to take in order to prepare to buy a home. This way, when it comes time to buy a home, you’ll be their first choice! It is so important that you cultivate future buyers to keep business steady.

2. Real Estate Careers Require Unique Websites.

If you’re looking to stand out from everyone else with real estate careers, your corporate website isn’t going to cut it. In fact, this is a sure way to blend in with all of the other agents at your brokerage. In order to make an impact, you should consider investing in a website that is independent of your brokerage. This way you can focus on developing your brand, instead of the brokerages. Clients love a website that is easy to navigate and pleasing to the eye. Both of which aren’t always found on a free corporate website. Owning your own website will give you the opportunity to add special features that could help enhance the customer experience. For example, unique software plugins, videos, animations, a blog, and so much more!

3. Communicate Effectively.

Communication is everything as a real estate agent. When the market is hot you need to be in immediate contact with your clients. And, they need to be able to reach you when it is most convenient for them. Everyone has a different preferred method of communication. Whether that be texting, calling, E-mailing, etc. It is important to determine your clients’ ideal way to communicate with you. Establishing this from the get-go will allow you to have smooth contact with your clients. After all, it is critical that you are able to speak with them in real time. 

Lastly, before you begin working with your clients, it is important to establish available hours for communication. Find out when it is okay to call, text, or E-mail your clients. This way, you know when they will be most responsive to your messages. 

4. Offer To Help With Staging

Staging is one of the most difficult parts of selling a home for some people. But, staging can make a huge difference in the sale of the home. Even just staging one or two rooms can make all of the difference. Getting more than the asking price for your client’s home will certainly leave a good impression. So, offer to help them stage their property. Even if it is just small tips and tricks that will help renew the space. For instance, decluttering the walls and countertops, changing the colour of the paint, rearranging the furniture, or adding some greenery.

Meet with your clients about staging their homes. Or, refer them to a great staging company. Either way, empowering them to take these steps can result in better ratings for your services. 

5. Those With Real Estate Careers Need Good Referrals. 

Those with real estate careers need to have a list of good referrals. It is crucial that you are connected to several other businesses within the community. Especially when dealing with buyers. Finding an inspector, mortgage broker, financial advisor, contractor, etc, can be a huge burden for a buyer. Take some responsibility off of their shoulders and provide a brochure of homebuying contacts that might be useful to your clients. Be sure to speak with the businesses beforehand, because they may be willing to give your clients a discount for your referral. 

Contact Us About Real Estate Careers Now!

Standing out from the crowd can be difficult for up-and-coming real estate agents. It is important that you make the effort to be different from your competitors. Whether that be through exceptional customer service, great market knowledge, or a helpful network. For more information on becoming a real estate agent in Canmore, contact us today. We’d be happy to help provide you with information about how to get started in the industry. Be sure to check out our social media for the latest updates and more. We look forward to working with you in the near future!